Home Services Company
Home Services Company – Lead Generation & Appointment Setting System
How a Texas home services company stabilized its sales pipeline by implementing a structured outbound calling and appointment-setting system. The project focused on improving lead quality, response time, and booking consistency.
Industry
Plumbing
Location
Texas, USA
Company Size
12 technicians
Engagement Duration
3 months
Background
The client was a fast-growing home services company offering HVAC and plumbing services. While they had strong technical staff, their sales pipeline was inconsistent. The owner depended heavily on referrals and seasonal demand, which made revenueun predictable.
They had attempted online ads but struggled with lead quality and follow-ups. Many
potential customers contacted competitors before the company could reach them.
Challenges
No structured outbound sales process
Missed calls and delayed follow-ups
Heavy dependence on inbound leads only
No appointment-setting team
Objectives
Build a predictable flow of service appointments
Reach local homeowners proactively
Improve conversion from inquiry to booked visit
Free technicians from sales-related work
Our Strategy
Market & Data Preparation
- Extracted local homeowner and property-related leads from Google Maps and local listings
- Filtered prospects based on service area, property type, and business relevance
- Cleaned and validated contact data to ensure higher connect rates
Cold Calling Framework
- Designed a human-first calling script, avoiding aggressive selling
- Opened conversations around home comfort issues
- Opened conversations around Seasonal maintenance needs
- Opened conversations around Common problems homeowners face
- Focused on listening instead of pitching
Appointment Booking System
- Callers were trained to Identify urgency vs non-urgency
- Callers were trained to Handle objections calmly
- Callers were trained to Offer flexible scheduling options
- Appointments were booked directly into the client’s calendar
Follow-Up Process
- Implemented call + SMS follow-ups
- Reminder messages before appointments
- Simple CRM tracking for every interaction
Execution
4 trained callers worked weekday shifts
Average of 80–100 calls per day
Weekly reporting sent to the client
Scripts refined weekly based on live feedback
Results (First 90 Days)
1,200+ outbound calls made
31% contact rate
Reduced reliance on paid ads
22% appointment-to-job conversion
Significant increase in monthly revenue
74 qualified service appointments booked
Client Feedback
“We finally have consistency. Even during slow weeks, we know appointments are coming in. The calling approach feels natural and not pushy.”
Key Takeaway
A structured outbound system with the right messaging can stabilize revenue for local service businesses without increasing ad spend.