IT Managed Services Provider
IT Managed Services Provider – B2B Decision-Maker Outreach
How an IT managed services provider built a targeted outbound and inbound outreach system to connect with B2B decision-makers. The project focused on increasing visibility among high-intent companies, qualifying technical and business stakeholders, and creating a predictable flow of discovery calls and sales-ready opportunities.
Industry
IT & Cybersecurity
Location
Texas, USA
Company Size
20 employees
Engagement Duration
3 months
Background
The MSP offered managed IT, cybersecurity, and cloud services but struggled to reach decision-makers. Emails were ignored, and referrals were inconsistent.
They needed a direct way to start conversations with business owners and IT managers.
Challenges
Gatekeepers blocking access
Long sales cycles
Technical services hard to explain
Low response from cold emails
Objectives
Reach decision-makers directly
Book qualified discovery calls
Educate prospects without overselling
Build a steady B2B pipeline
Our Strategy
Business Targeting
- Targeted companies with 20–200 employees
- Focused on healthcare, legal, and logistics firms
- Verified decision-maker contact details
Trust-Based Cold Calling
- Calls framed as security awareness conversations
- Discussed Recent cyber incidents, Compliance risks and System downtime issues
Multi-Touch Follow-Up
- Call + voicemail + email sequences
- Educational follow-ups instead of promotions
Results (90 Days)
52 decision-maker conversations
24 discovery calls booked
7 new service contracts signed
900 outbound calls
Shortened sales cycle
Key Takeaway
Cold calling works in technical industries when the focus is education, not selling.