Legal Services Firm
Legal Services Firm – Corporate Client Acquisition
How a legal services firm built a structured client acquisition system to attract corporate decision-makers. The project focused on increasing visibility for high-intent legal searches, qualifying business inquiries, and creating a reliable pipeline of discovery calls and long-term corporate engagements.
Industry
Corporate Law
Location
Texas, USA
Company Size
6 partners
Engagement Duration
3 months
Challenges
No outbound sales activity
Partners overloaded with work
Inconsistent client flow
Long decision cycles
Background
The firm specialized in corporate compliance and contracts but relied heavily on referrals.Partners had limited time for business development.
Objectives
Introduce services to growing businesses
Book consultations with founders
Build long-term retainers
Our Strategy
Founder & Executive Targeting
- Targeted startups and SMEs
- Focused on industries with compliance needs
Professional Cold Calling Script
- Calls framed as compliance check-ins
- Discussed Risk exposure, Contract gaps And Growth-related legal needs
Partner Handoff Process
- Only high-intent prospects booked
- Detailed call summaries provided
Results ( 90 Days)
780 outbound calls
29 qualified consultations
9 retainer clients closed
Key Takeaway
Professional services benefit from outbound when it’s consultative and selective.