Fitness Studio Chain
Fitness Studio Chain – Membership Growth via Local Outreach
How a fitness studio chain built a localized growth strategy to increase membership sign-ups across multiple locations. The project focused on improving visibility for high-intent fitness searches, attracting nearby prospects, and streamlining inquiries into scheduled tours and trial sessions that converted into long-term memberships.
Industry
Fitness & Wellness
Location
Texas, USA
Company Size
5 locations
Engagement Duration
2 months
Background
The studio chain wanted to increase membership during a slow season. Social ads brought leads but few conversions.
Challenges
Seasonal slowdown
Low lead-to-member conversion
High ad costs
Objectives
Drive local awareness
Book trial sessions
Increase memberships
Our Strategy
Local Business & Resident Targeting
- Contacted nearby businesses and residents
- Focused on corporate wellness offers
Friendly, Community-Based Calls
- Promoted free trials
- Emphasized convenience and community
Reminder & Follow-Up System
- SMS reminders
- Post-trial follow-ups
Results (60 Days)
600 outbound calls
92 trial sessions booked
37 new memberships
Key Takeaway
Local outbound outreach drives foot traffic when positioned as community engagement.