...

Mullz Tech

Logistics & Freight Company

Logistics & Freight Company – Shipper Account Acquisition

How a logistics and freight company built a targeted shipper acquisition system to attract high-volume and contract-ready accounts. The project focused on increasing visibility among manufacturers and distributors, qualifying inbound and outbound inquiries, and creating a consistent flow of sales-ready opportunities for the brokerage and operations teams.

Industry

Logistics & Transportation

Location

Texas, USA

Company Size

 25 employees

Engagement Duration

4 months

Background

The company wanted to grow its shipper accounts but faced intense competition. Digital
ads failed to reach logistics managers effectively.

Challenges

Highly competitive pricing market

Decision-makers hard to reach

Long negotiation cycles

No appointment-setting team

SEO for Logistics and Freight Companies to Generate Leads

SEO for logistics and freight companies focuses on attracting businesses that need reliable shipping, transportation, and supply chain solutions. Building a strong presence with a B2B marketing agency SEO approach ensures your services reach decision makers and enterprise clients searching for logistics partners. Strengthening this with SEO for lead generation helps convert targeted traffic into qualified inquiries and long term contracts. Aligning your strategy with IT managed services SEO principles further enhances your ability to compete in complex, service driven markets. This integrated approach helps improve visibility, generate consistent leads, and support scalable growth in the logistics industry.

Objectives

Connect with shipping managers

Secure RFQs and trial shipments

Build long-term shipper relationships

Our Strategy

Industry-Specific Prospecting

  • Targeted manufacturers and distributors
  • Filtered by shipping volume

Operations-Focused Conversations

  • Discussed Delays, Carrier reliability and Cost inefficiencies

Relationship-Driven Follow-Up

  •  Periodic check-ins
  • RFQ support

Results (120 Days)

1,100 outbound calls

41 RFQs received

12 new shipper accounts onboarded

Key Takeaway

Outbound works in logistics when conversations focus on operational pain, not pricing.

Scroll to Top
Seraphinite AcceleratorOptimized by Seraphinite Accelerator
Turns on site high speed to be attractive for people and search engines.