E-commerce Brand
E-commerce Brand – Wholesale & Retail Partnership Outreach
How an e-commerce brand developed a dual-channel outreach strategy to secure both wholesale and retail partnerships. The project focused on identifying high-potential distributors and retail buyers, increasing inbound interest through search visibility, and streamlining qualification and follow-up to convert opportunities into long-term commercial relationships.
Industry
Consumer Goods / E-commerce
Location
Texas, USA
Company Size
10 employees
Engagement Duration
2 months
Background
The brand sold products online but wanted to expand into retail stores. They had nooutbound sales process and relied only on inbound wholesale inquiries.
Challenges
No retail relationships
Buyers difficult to reach
Unclear wholesale pitch
No follow-up system
Objectives
Contact retail buyers directly
Secure wholesale trial orders
Build long-term partnerships
Our Strategy
Retail Prospect List Building
- Identified boutique and regional retail chains
- Collected buyer and store manager contacts
Partnership-Focused Cold Calls
- Positioned calls as partnership exploration
- Discussed Product fit, Customer demand And Shelf performance
Follow-Up & Sampling System
- Scheduled sample shipments
- Follow-up calls post-sample delivery
Results (60 Days)
6 wholesale agreements signed
18 sample requests
31 buyer conversations
420 outbound calls
Key Takeaway
Professional services benefit from outbound when it’s consultative and selective.